Online Talk about Money:

An Investigation of Interactions Around Personal Finance in Social Media

This study by Wendy L. Way, Nancy Wong, and Damiana Gibbons examines interactions focused on personal finance that took place on a sample of blogs and Internet discussion forums.  Findings suggest that, in online interactions, individuals address topics that personal finance professionals consider central to building financial capacity.  The ways in which financial matters are discussed, however, frequently contradict the dominant cultural models used to think about personal financial matters.